Mass communications is the transmission of information to large numbers of people through the mass media at the same time. Mass media in Nigeria is has been fast evolving and embracing newspapers, magazines, television, radio, film, websites, and any technology that allows for the dissemination of information to the public.
Within the mass media are channels or vehicles of mass communication. These channels include news reports, books, movies, television programs, music videos, advertisements, and articles in magazines and newspapers and on websites.
Mass communication is mostly a one-way process, with little feedback from the audience, although the Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.
Nigeria has joined in with the phenomenal and unprecedented explosion in communication technology and media across the world. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable.
Mass communication is absolutely one of the interesting field which obviously need individuals who are experts so this clearly suggest that this field has vast and greater scope.
Many career options are available with a degree in mass communications. Mass communication provides several options of lucrative careers you can pursue where your imagination is the only limitation you may have.
After completing Mass Communication the following are some career opportunities one delve into:
- Research analyst
- Media Consultant (for business organisations)
- Information Analyst
- Information specialist
- Customer service representative
- Content Marketing Specialist
- Educational writer
- Media specialist
- Media librarian
- Technical writer
- Newspaper editor
- Rewrite editor
- News director
- Sports director
- News analyst
- Copyright specialist
- Assignment editor
- Radio/TV reporter
- Print coordinator
- Video journalist
- Copyright specialist
- Administrative assistant
- Press secretary
- Media specialist/analyst
- Booking agent
- Literary agent
- Media buyer
- Publicity director
- Information specialist
- Marketing communications trainee
- Account management
- Graphics & production specialist
- Promotion representative
The above are not exhaustive and some of the careers listed above may also require additional professional education or training beyond that received for the Mass Communication degree.
To make in a career of mass communication you need to develop your creative mind and have a way with words and excellent communication skills as you will be required to explain and inform, about the most complex of issues, in the simplest of terms—to a large number of people. Moreover, you require great deal of patience, because in this field, it takes a lot of hard work, and quite some time, to make it to the top.
Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction.
Education and Degree Options
There are several levels of degrees stages in mass communication. Here are few of the available degree options:
Associate’s Degrees – Associate’s degrees in mass communications are available, some of which are designed to allow the student to transfer to a four-year institution as a junior. Today, more employers are looking for people with bachelor’s degrees.
Bachelor’s Degrees – Most bachelor’s degrees in mass communications offer a choice of specializations, ranging from journalism to public relations to advertising. Some programs are broad-based, while others are more focused. Degrees in journalism are also available, as are degrees in media studies. Some schools combine studies in mass communication and mass media.
Master’s Degrees – Schools that offer a master’s degree in mass communications typically offer several areas of study to choose from. Each school has its own specialties. A few options include:
- Advertising, including options in areas such as art direction, brand management, copywriting, strategy, or creative technology
- Media studies, including courses such as mass communication theory, media history, media law and ethics, public opinion, research methods, sports or politics and media, women and media, and production work in film, audio, video, and digital media
- Strategic communication management focuses on the management of communication in an organization
- Professional media practice, which could include media message design, media policy, and media management
Doctorate Degrees – Doctorate degrees in mass communications are also available and often prepare candidates for university teaching and research positions.
Mass communication educational programs teach many skills useful not only in fields directly related to mass communications, but also for many other professions. These skills include:
- Verbal and writing skills – The ability to organize and express ideas clearly and appropriately
- Observation skills – The ability to evaluate ideas and content, and the abilities to inform, explain, influence, persuade, mediate, and negotiate
- Attention to detail and organizational skills – The ability to plan and work both as part of a team and independently, meeting deadlines, striving for accuracy, being accountable, and making decisions
- Critical thinking skills – The ability to use independent, objective, and precise reasoning
- Design and development skills – The ability to design projects, generate and adapt ideas, develop programs, evaluate situations, and present information and data
- Problem solving skills – The ability to look at complex problems, understanding both the whole picture and its individual parts, recognizing patterns, using analytical and intuitive skills, and evaluating and monitoring results.
- Research and analysis skills – The ability to take in, analyze, assimilate, and interpret information and data.
- Cultural awareness – The ability to understand diverse cultural, social, legal, and ethical considerations in mass communication processes.