Digital marketing is fast becoming a sought after career in Nigeria with an exciting and creative career opportunity. It provides a lucrative work career without the stereotype office setting.

With the growing popularity of social media companies are making a shift from traditional marketing to digital marketing. Interestingly too the digital world comes with a fast moving economic potential and so more and more job opportunities are surfacing day by day. This would also mean a growing need for skillful hands in the sector.

There is no doubt that the digital marketing industry is constantly changing, and with devotion and a passion to the career job seekers can enjoy long term job prospects.

Digital Marketing 

Refers to all activities geared towards building awareness and promoting a brand or product using all available digital channels.

Social Media Management

Is an important branch of digital marketing describes management of a brand on popular social media platforms like Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, StumbleUpon, and YouTube

Digital marketing career can come in different roles and duties. The following are some of the career duties or divisions in digital marketing.

SEO – Search Engine Optimization is the strategies involved in gaining organic traffic to the company’s business website by improving the ranking of the website pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing web pages is a very vital aspect of Digital Marketing.

SEM – Another strategy employed in increasing the traffic of a company’s website through sponsored placements and advertising. SEM managers should be competent in running Pay Per Click (PPC) campaigns, and also how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.

SMM – Social Media Marketing is an aspect of digital marketing where the marketer is responsible to build the brand popularity with social media platforms like Facebook, Twitter, Instagram, LinkedIn and others. It is the task of a good digital marketer to use the power of social media to market the brand image of the company.

 Email Marketing – Email marketing remains a valuable tool in the hands of digital marketers to connect with their customers of an organizations by sending out periodic newsletters, email campaigns, auto responders to its subscribers in order to update them with new products/services added or anything worth sharing.

Mobile Marketing – Majority of people have access to phones and digital marketers career goes into employing this available opportunity to reach more of its customers. With mobile marketing customers can get instant updates, promo offer, to and from the customer.

Web Analytics – It is also the duty of the digital marketer to analyze traffic effectiveness with advertising campaigns, make business and market research towards growing the business. This would mean getting conversant with tools like Google analytics in his work.

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